Have you been to RyanHomes.com lately? If you scroll all the way down to the bottom of their page, you will find their social media links that I have pictured below.
I would have added the links to the top of the page where they can be viewed without having to scroll down. I always stopped in the middle of the page to click on the "Find a New Home" link. I did not realize until recently that they had joined the world of social media. They have a Facebook page, Twitter account, Google+ account, YouTube Channel, Pinterest account and even a blog! As far as communicating with their audience goes, they are doing a great job so far. They are very responsive.
I have been very heavily involved in social media for the past few years and I have worked with quite a few major companies on social media campaigns. I would love to get behind the scenes and see how Ryan Homes is utilizing the information that they are collecting from their social media outlets. Are decisions and changes being made on the spot or is the information being compiled for use at a later time?
Ryan Homes is known for their beautifully decorated models. I have never walked into a Ryan Homes' model that I did not love. They spend a lot of money on decorating their model homes. It makes it much easier for potential RH homeowners to choose colors and upgrades based on the combinations that they see in the models. Ryan Homes should consider creating boards on Pinterest that feature all of their model homes like Stanley Martin has done here. For the past few weeks, I have been relying heavily on my fellow RH bloggers for color combinations. Recently, I found a few "Featured Community of the Week" posts with pictures on their Facebook page that have been helpful.
What would you like to see Ryan Homes do with their social media sites or information collected from these outlets? Has anyone had any issues resolved or seen any suggestions implemented as a result of posting them on their blog? What have you found most useful on their social media sites?
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